The age-old adage of underpromising and overdelivering is a one-way ticket to obscurity, says best-selling author and Fortune 500 brand strategist Rick Barrera.
In today’s saturated marketplace, cutting-edge companies are building breakthrough brands in record time. Barrera, the Vice President of Strategy for AutoCrib, a marketing and branding consultant, will share his research on the strategies used by brands like Apple, Starbucks, Lexus, Google and ZipCar in the Keynote session at 4:30 p.m. Friday, Oct. 16.
Barrera will share powerful and easy-to-apply lessons, not only for senior managers, but also for individuals at any level — for anyone who wants to create extraordinary customer experiences.
The author of four books, including his newest: “Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences,” Barrera has an extensive personal client list that includes Chevron, Intercontinental Hotel Group, Intel, Merrill Lynch, Verizon and many others.