FEBRUARY LUNCH & LEARN SEMINAR
Paula Berg of Linhart Public Relations on
Social Media in the Workplace
11:30 a.m. to 1:00 p.m. MDT
Tuesday, February 21, 2012
LIVING AND WORKING SOCIAL: Embracing Social Media in The Workplace
This Lunch & Learn Seminar covers how savvy companies are incorporating social media to effectively engage and educate employees on everything from innovation and internal knowledge sharing to revenue generation and customer relations.
Why Attend?
While 54% of U.S. companies have banned workers on the job from using social networking sites, like Twitter, Facebook and Linked In, the “100 Best Companies to Work For” embrace social media, and even go so far as to allow their employees to drive the content. Highly regulated organizations like Deloitte, Mayo Clinic, and USAA are reaping the benefits of social media. Yet, their peers are still stuck fretting about security concerns, productivity loss, and inappropriate behavior. If your company needs to get unstuck or improve its policies, this seminar offers answers. Program participants will learn about:
• Incorporating social media in the workplace successfully
• Convincing IT, legal and HR executives that social media can work
• Creating a solid social media policy (what to include and what to leave out)
About Paula Berg, Digital Media Leader, Linhart Public Relations
Paula Berg specializes in social media strategy, infrastructure, crisis management, and engagement. She earned her stripes at Southwest Airlines, serving as the company’s first Manager of Emerging Media, responsible for developing that airlines’ now acclaimed online communication and social media strategy. Under her leadership, “Nuts About Southwest,” the airline blog, was named Best Corporate Blog by the PR News’ awards program in 2007, 2008, and 2009. It has been cited in countless publications ranging from Wired magazine to The Wall Street Journal for providing a community for loyal customers, serving as a virtual focus group, and influencing several business decisions. Paula is a contributor to The Huffington Post and ColoradoBiz, and also serves on the University of Colorado Alumni Board of Directors.
A light lunch will be served.
Advance registration deadline: Noon, Thursday, Feb 16, to guarantee a lunch.
Advance Cost:
Members: $30
Non-members: $45
University Faculty, Staff and Students: $25
Late registrations made after advance registration deadline and walk-ins will pay an additional $5 (lunch not guaranteed without advance registration)
Location:
University of Denver, University Hall, Room 306. Parking is shown on this map, or on DU's Web site.
Register:
To pay at the door, please email us with your name(s), company name(s) and title(s).
Cancellations must be submitted via email to both the IABC Colorado Vice President-Treasurer and Vice President-Professional Development, at info@iabc-colorado.com. Those time-stamped at least seven (7) days prior to an event qualify for a 100% refund. Those time-stamped between six (6) days and one (1) day prior to an event quality for a 50% refund. No refunds will be made for cancellations submitted on the day of an event or for event no-shows.